Our story

The origin of the Lyfe watch started in South America where co-founders John & Chris, while on vacation met two young boys from favelas in Rio De Janeiro. The children, no older than 9 or 10 had a warmth and friendly smile about them whilst playing football on the beach. They spoke of how dangerous their neighbourhood was and how they hope to one day be footballers so they could afford nice watches like John & Chris. As the boys left to meet their friend who was selling fruit on a nearby beach, John & Chris give the boys their watches and told them to follow their dreams. With a feeling of doing good coupled with witnessing the challenges people can face in life, John & Chris were inspired by how they could be able to give back to those in need whilst having a watch back on their wrists…and so the legend begins…


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