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Making a statement


Almost half the world’s population, almost 3 billion people- live in poverty, 1.3 billion in extreme poverty (less than $1.25 per day). Hunger is the number one death in the world, killing more than HIV/AIDS, malaria and tuberculosis combined.

These numbers are appalling, but you can do something to improve them. Make a donation to help end poverty around the globe.


Millions of children are unnecessarily dying every year as well as exposed to violence, neglect and a lack of education. Global charities can help direct, and also challenge world leaders to promise to give children a brighter future.

When you buy a Lyfe watch with a red nylon NATO strap, you are showing the world you are united against the suffering; you are saving children’s lives.


It is estimated that 450 million people worldwide have a mental health problem. A lot of these people find this a taboo subject and are suffering in silence.

Wearing the yellow nylon NATO strap Lyfe watch will raise awareness that there’s help out there and charities that can provide advice and support to those in need.


A natural disaster can occur at any time, in any place around the world. Some of nature’s most devastating events such as earthquakes, floods and hurricanes have killed and injured millions, and leaving many more without basic needs such as water, food and shelter.

Lyfe watches is committed to helping those who are in desperate need for aid in such events. In wearing our Blue nylon NATO strap, you are showing your support and making a contribution to help globally.


Almost all of us have been touched by cancer in our lives. Whether it is you, a family member or a friend, cancer has shortened millions of lives and it’s time for this to stop.  Cancer research looks to identify causes and develop strategy for the prevention, diagnosis, treatment, and cure.

A minimum of 20% of profits from each sale will be donated to worldwide, reputable charities which are making a significant difference in beating cancer. Play your part in this movement today.